What is One Step Closer?

You may have seen this on a few of our pages. Or on our product labels. Or in most of our social media posts.  You may be wondering where this came from or what we mean by it. One step closer to what? Well, it’s different for everyone.  At the risk of sounding corny or using that age old adage of “what’s your why?”, maybe because that’s a little bit of what it is.

Sometimes people start the year with New Years goals or resolutions (still hate that word, but here we are). But I have always been of the mindset that you don’t need a time of year to make a declaration and make improvements for yourself or your life. But if you need a time of year to put a little fire in your soul, use it. But regardless of it you like to start at a certain time, or anytime, one thing is always a constant- there has to be a reason to want to.

This is where “what’s your why?” comes in to play for everyone. You might have aspirations of fitting in to those jeans from high school (sorry though, skinny jeans are not making a come back). Or you might need to improve your health because you just had a physical and those cholesterol numbers could be mistaken for bowling scores. Or you might just want to be the baddest b&%$h on the beach this summer (and there is nothing wrong with wanting that aesthetic look for yourself- make no apologies.) But even though these may be your aspirations, there still has to be a little bit of why behind those. So figure that out.

For us, everything you do that is a step in the right direction brings you One Step Closer. And that’s what we are about. Those steps you take. Because being committed is a choice. One that you have to make everyday. A choice to bring yourself One Step Closer to better cholesterol levels or running a 5K or lifting that PR in the gym.

It’s so much more than showing up at the gym or lacing up your shoes for a run. It’s the choices you make about whether you stay up too late binge watching the latest season of Lioness or doom scrolling on your phone 4 hours a day. Its the hard choices to do what will bring you closer to your goal.

And we are here with you every step of the way. We want our products to help you achieve that goal. Whatever it takes. Because taking the plunge to make a change takes courage. And we are here to support that. Just remember that making the choice to do the hard thing now will reap benefits you never knew you wanted. And that is infinitely better than sitting the couch. That 5K isn’t going to run itself. But you getting out there and rocking that 10 min pace? That brings you One Step Closer.