About Us

Welcome to IVY family

Hey there, the picture behind this text? That's me (Alex Morton) owner and founder of IVY Labs, and my mom, co-owner (Sandra Morton). This picture shows a glimpse at the roots of IVY Labs and how we came about. Nearly half of my life was spent training and racing bikes, all of which my mom was by my side. With over a decade trying nearly every supplement on the market, we wanted to develop what we thought athletes and the fitness community needed.

Our Story

Ivy Labs was born out of wanting something more. We wanted more out of the supplements we were using. Better ingredients. More transparency. So, we founded IVY Labs and built the company with this athlete in mind. First and foremost, we are family. From watching my dad train for Ironman World Championships at 3 years old, to my mom, a long term personal trainer shaping my health. Me? Well, I started in motocross, but quickly took to cycling at 9 years old. Training and dedication brought me to the world stage of cycling. As a teenager, I spent most of my time racing at the pinnacle of cycling- European cyclocross. Competing and placing in many UCI World Cups, UCI World Championships, as well winning a USAC National Cyclocross championship. From there, my passion to compete took me through running, racing cars, HYROX, and beyond. But throughout these competitions, I felt something was missing and could be improved on. IVY was then created...